The first step is to prevent touts from buying tickets and we do this using PULSE - an app-based identity check that uses facial recognition to verify that a real person is interacting with your sales outlet. Tickets are managed through our central hub and can only be transferred or resold under controlled conditions. A second facial recognition check is performed at the event to allow access to ticket details, ensuring that only the right person gains entry.
Piktical provides an independent, digital ticket hub where tickets are delivered, stored and centrally managed. Tickets are purchased through primary ticket agencies and then delivered to the purchaser’s Piktical account in digital form. Event organisers can specify authorised secondary ticket agencies to resell tickets for their events who are able to communicate with Piktical’s servers to verify ticket details and to inform Piktical when a ticket has been resold and who it has been resold to (exclusively Piktical account holders). Tickets remain under Piktical’s control for the remainder of their lifecycle, unless refunded or cancelled.
In order to access a ticket in a user’s Piktical account, someone would need to unlock the ticket on their mobile device by successfully going through facial recognition. To prevent touts from unlocking tickets on their account and taking screenshots of the tickets to pass to buyers, we may implement several control measures.
For situations where users do not have smartphones or where their smartphone has become inoperable (such as the battery running out, or the screen being cracked), Piktical has an Access Control App that can be used by event security as an alternative.
The traditional ticket sales process simply doesn’t allow event organisers to know enough about the people attending their events. The opportunity to know your audience provides clear commercial benefits and illustrates how Piktical adds a whole new dimension to your sales funnel compared to current offerings.
